Minimum of £5,000 from memoir For Freddie will go to Breast Cancer Now
Michael O’Mara Books is to partner with charity Breast Cancer Now, the UK’s largest breast cancer charity, to donate a portion of the proceeds from the sale of Rachael Bland’s memoir, For Freddie.
World all language rights for For Freddie were acquired from Heather Holden-Brown at HHB Agency.
Published in hardback on 21 February, For Freddie is described as 'the courageous and deeply moving memoir from Rachael Bland, broadcaster and founder of the podcast You, Me and the Big C, who captured the nation’s hearts with her cancer journey.
'Written in her final months following her terminal cancer diagnosis, For Freddie is part memoir, part advice, sharing all the things Rachael learnt in her 40 years, as well as detailing key moments in her life for Freddie to cherish for years to come.
'Rachael’s death in September 2018 saw a mass outpouring of love from colleagues and friends, and the book will feature contributions from those who were inspired and worked closely with Rachael throughout her 15-year career with the BBC, including Richard Bacon, Greg Wise and Emma Barnett.'
Rachael’s husband, Steve Bland, will promote the book alongside her You, Me and the Big C podcast hosts, Deborah James and Lauren Mahon, and there will be a series of nationwide events planned.
Bland said: "Rachael was passionate about research and about the pursuit of new and innovative treatments to prevent and tackle breast cancer.
"She would be thrilled to see her book, that she worked so hard on before she died, supporting a fantastic charity like Breast Cancer Now which is doing some wonderful work in these areas."
Delyth Morgan, chief executive of Breast Cancer Now, said: "We are incredibly humbled that some of the proceeds from the sale of Rachael’s memoir are being donated to Breast Cancer Now to help fund vital research into this devastating disease.
"Nearly 11,500 mothers, daughters, wives and sisters are still losing their lives to breast cancer every year in the UK and we need to do much, much more to prevent the disease, to stop it spreading and to treat it effectively when it does. In particular, ‘triple negative’ breast cancer, which Rachael had, remains one of the biggest areas of unmet need in breast cancer and we urgently need research to find new and kinder options for these patients.
"Rachael’s story will undoubtedly continue to give hope to many women, men and their families, now and in the future. It is stories like hers that inspire us to keep making the discoveries and searching for the breakthroughs that will change the future of breast cancer, forever."
Bland was a BBC Radio 5 Live newsreader, presenter and co-host of the podcast You, Me and the Big C, in addition to documenting her life with the disease in her blog Big C Little Me. She died in September 2018, leaving behind her husband Steve and their son, Freddie.