Chronicle Books announces culture imprint

News - Publishing Wednesday, 22 May 2019

Visual arts and pop culture titles spearhead launch of Chronicle Chroma; Steve Crist and Gloria Fowler at the helm

Chronicle Books, distributed in the UK by Abrams & Chronicle Books, has announced a new imprint, Chronicle Chroma. Based in Los Angeles, the imprint will publish books on visual arts and pop culture, and will be led by former AMMO Books publishers Steve Crist and Gloria Fowler (pictured).

Starting later this year, Chronicle Chroma's first four titles will be photography book Ballerina Project by Dane Shitagi, Silver. Skate. Seventies, a collection of Hugh Holland's photographs of the 1970s Southern California skateboard scene, Tree of Life, a monograph by Tim Biskup, and Dream Baby Dream by Jimmy Marble. It's the second new imprint announced by Chronicle this year, following Chronicle Prism in March.

Tyrrell Mahoney, company president, said: "Chronicle Chroma is led by two brilliant and accomplished publishing pros who bring their unique editorial vision and California aesthetic to this new imprint. Chronicle Books is well positioned to expand our publishing programme in the US and around the world, and we could not imagine a better team to partner with than Steve and Gloria."

Gloria Fowler said: "We are really looking forward to creating a distinct and curated list of Chronicle Chroma titles within Chronicle Books' already impressive publishing program."

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